In celebration of 150 years of the 501® PhotoVogue and Levi’s® partner on a global open call to emerging visual storytellers to share what the 501® Jean means to them.

Like photography, fashion has long been a blank canvas for self-expression as expansive as the people that wear them. This is especially true for Levi’s® 501®, the jean that has been lived in and worn across the world, transcending borders, cultures, languages, and generations.

That’s why, in celebration of 150 years of the 501® and in honor of the shared spirit of self-expression and lived experiences, PhotoVogue and Levi’s® are partnering on a global open call to emerging visual storytellers. Oftentimes, it’s the everyday moments that have an unexpected lasting impact.

As the lived-in uniform shared by millions of changemakers, icons, and originals, the original blue jean has been a key part of our ever-evolving stories. Your Greatest Story Ever Worn asks PhotoVogue’s talented community of visual artists to share what the 501® jean means to them.

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