Popsockets
ROLE – CREATIVE producer
Tags – e-commerce, short videos, catalogs, editorials, social media content
In my recent role at POPSOCKETS, I led the creative content production process for e-commerce, print product catalogs, and social media content from start to finish, working across multiple media, such as stills, short and long-form video content production.
I was responsible for leading creative strategy, creative direction, talent casting, budgeting, and overall production.
Skills – Styling, Art Direction, Creative Direction, Video Production, Casting, Video Editing, Sound Designing, Adobe Creative Suites, Capcut, Photoshop
WGACA
ROLE – Fashion editor/ CONTENT PRODUCER
Tags – editorial, luxury fashion, e-commerce, creative strategy, social media content
For this project, I oversaw the digital editorial strategy and social media content production for the New York-based pre-owned luxury commerce fashion brand “What Goes Around Comes Around.” I developed content calendars while collaborating with an editorial team of photographers, stylists, models, and social media managers.
Skills – Art Direction, Creative Direction, Photoshop, Fashion Styling, Adobe Creative Suites,
Yoox
role – art director & creative PRODUCER
Tags – e-commerce, short videos, catalogs, editorials, social media content
In my recent role at YOOX.com, I spearheaded the creative direction and production of fashion lifestyle content for digital platforms, e-commerce, and social media. My responsibilities encompassed the entire creative content production process, ensuring the delivery of high-quality, engaging content across various media formats, including stills, short-form, and long-form video content.
Snapchat
ROLE – CREATIVE DIRECTOR / DESIGNER
Tags – web3, filters, digital products, lenses, Snapchat, AI, Augmented reality
Augmented Reality (AR) is reshaping every landscape, offering a transformative experience for brands, small businesses, and consumers. Digital Products facilitated by AR are more than just virtual aesthetics; they create a different kind of digital ownership, experience, and interactions.
With unparalleled creativity, I translated physical products into digital and gaming wearables, allowing brands to experiment beyond physical material constraints.
In essence, this digital process ushers in a future where products aren’t just tangible but create augmented, inclusive, and boundless digital experiences while increasing the life cycle of physical products.
UGG
ROLE -AI artist/ Designer
Tags – web3, filters, digital products, lenses, gaming, AI
Digital Twin is a digital representation of a physical object, person, or clothing contextualized in a digital version of its environment. For this project, I worked with UGG to create a Snapchat Bitmoji wearable alongside the physical version of the products from its Fall 2023 collection.
With over 250 million Snapchat users—or 72% of its active user base—interacting with AR elements in the app every day.
This project saw a 74% conversion rate of increased purchasing intent while providing alternative immersive experiences for a younger demographic that makes up a large share of the UGG target audience.